Market Segments Essay

Apple is marting to people who induct a few characteristics.1) Middle/Upper income folks who be entrusting to put up a bit more than for a better user experience. nonrecreational 500 more for a computer is not a immense deal if you have a decent income.2) tribe who like to have fun with technology. No other platform offers as many creation level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. Its the whole digital hub concept. mountain be starting to buy into it.3) Music enthusiasts and fans ages 12-35.4) Professionals in media and design.The first twain groups do overlap, but its a huge securities industry. Way larger than 5% or whatever. Apples problem is not in truth pricing. These are the same people who pay $500 to get seating room that warm up your behind. Apples problem is the status quo. People who should consider macs dont, because of a stigma of incompatibility that developed in the 90s.Apples market share and success will grow in the next ten years for the simple priming that our generations X and Y who have been exposed heavily to the internet werent using computers much during the compatibility days But anyway, the compatibility problem dies when the people who confide in it are not young anymore.Market SegmentationThe market portionation includesDemographical bases.Geographical bases.Behavior bases.Psychographic bases.2.1 Demographical bases (age, family size, life cycle, occupation) Looking into Apple, the Demographical market segment is flourishing because they are developing products on the age, life cycle, occupation of the people. They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest softwares. 2.2 Geographical bases (states, regions, countries)Looking into the geographical bases of App le they have formal their business all over the world like U.S., South America, Europe, Japan, and Australia. tardily Apple chose to implement a vertical growth strategy and began expanding their let retail stores. The company also sells its product via third-parties dealers, or via internet by their own website or through the iTunes online music stores.2.3 Behavior bases (product knowledge, usage, attitudes, and answers) In this market segment Apple providing better product knowledge to the customers by advertise on search engines, T.V. as they have a very dear brand image. Using this brand image they are continuously orgasm up with new ideas and products and attracting the customers. Apple has got a very good response rate as many of the customers are looking for new designs and innovational products which Apple is successfully delivering. 2.4 Psychographic bases (lifestyle, values, personality)Looking into Apple the psychographic market segment is successful because the y are developing products on the lifestyle of the people such as Mac book for the younger generation. Apple having a very good brand image has very good value for its products as they are different and innovative. Looking into the personality (style) sector Apple is providing their products with different colorise for the people who like fancy colors.