Brand Name

As stated in pock Durability Challenged (201 1) nation usually feel connected with and loyalty to the provokers that fool been in the market for many years. Credibility, quality and consistency (Moisakos, 201 1) of the old give away scarcelytocks build consumer loyalty. The connection between large number and grimes might be the basis why most people usually buy the same involvement over and over. This idea can be related to Civilian(2007)gs idea that people usually buy things that they know about because they feel safe and leisurely with, and they think those harvest-homes argon pricey.According to Westbound (201 0), it has been discovered that much than half of the consumers who participated in the la show consumer examine decided what brands to buy at the store. If there are two products with same prices, they often choose the one with a brand because many people use it. To illustrate, Caviar (2007) reports that a study by Stanford University found that when the e xact same food was given to children-the only deviance being the container in which it was served-, most of the children said that the food that was in McDonalds incase tasted demote.In other words, people have a mind-set that products with brands have better quality than those without brands. On the other hand, according to the article Are you blow money on brand fleshs Consumer Reports has done a survey and seventeen percent Of participants thought that denomination brand food contained more nutritious than other products. However, it is discovered that there are no gigantic differences between nutrition of the tested products which are both brand name products and store brand products. Many consumers are proud of themselves when they use brand names products.These products usually include cars, c servinghes, and electronic devices. People have good feelings when buying those products. They feel confident to go out of their house with Nikkei shoes, Levies t-shirt, and Gucci bag. Those are prevalent brands for clothing and they are very expensive. People go obtain for these brands because they want to show off and feel rich. A great lesson is about the t-shirts. Nikkei t-shirts are more expensive than other t-shirt without brand, but people still want to pay more for it. Martin (2003) reports that even though Nikkei is accused of labor abuse, Nikkei still succeeds in building image of its brand.A lot of people still feel good with it, and they still buy its products. This makes it open how much consumers treasure their identification with the image of Nikkei. On the other hand, it is unequivocal that if a product or a brand has a fully grown image, not many people will want to buy that product or that brand because they think that it might lower their look. The image Of the brand is an important factor Of consumers purchasing decision. In the civilization, most people worry to follow the majority because they like to be part of the group.In Cavi ars article, Dan Goldstein, an assistant professor of marketing at London Business School, says that People tend to believe, If Ive hear of a product before, its probably because its popular, and popular things are good. This quote shows that people in todays field like popular things. Brand names are usually popular and people purchase them because of their popularity. Advertising is one way to introduce a product to consumers. According to Marksman(2011), people were requested to see a direct contrast of credit of BBS (BOBBY), but there was in any case a b in some lines(Bobby).They were asked to count the line with b. Before each line was shown, fifty percent of the respondents saw the brand name of the ice tea. After the test was done, people, again, were asked to choose the crapulences. The choices are the ice tea and water. People who were thirsty chose to drink the ice tea more than water. The example can demonstrate that advertize can also be a part of discernments w hy people choose a particular product. Reputation is not only the reason why people choose to buy a brand name product, but design of sound and logo of the brand name is also another important factor.