Thesis Contextual Review (RUMOUR Magazine Business Plan) Dissertation

Thesis Contextual Review (RUMOUR Magazine Business Plan) - Dissertation Example This is because they serve as the reference point for most people in deciding on which line of fashion to trend towards. In this UAE, this service has been served pretty well with a number of fashion magazines competing for customers. Due to this prevailing competition, the need to have a competitive advantage has become a necessity and with companies like RUMUOR, the use of technology in gaining this competitive advantage has been a major strategy. There is need for more digital content in specific industry conditions; for example, in UAE digital content is needed more considering that the fashion industry conditions is competitive (London, 2009). Therefore, adhering to new provisions made by the use of technology comes with added advantage for practicing companies. As a matter of fact, the UAE is fast becoming a global tourist destination and so the whole region has come to embrace diversity and dynamic living pertaining to areas of life such as fashion. For this reason, starting f ashion magazine that focuses on digital content such as RUMUOR is undertaking is an excelling step towards become a market leader. Market providers are also assured of their own versions of profits and benefits if they stick to the growing trend of going digital because the whole phenomenon has been associated with huge profit base for industry players as it enhances and increases productivity (Mossalli, 2010). As far as the fashion magazine industry in the UAE is concerned, there are more specific conditions that demand that there become a rapid change in order to adapt to the changing global trend. One of such specific conditions is the need for fashion magazines to remain relevant to the larger fashion industry. It would be noted that the fashion industry in the UAE is an embodiment of several sectors and sections of business, of which the fashion magazine business is one. However, because the fashion industry is the larger body that accommodates the other minor businesses like t he fashion magazine, it is important that the minor businesses adjust themselves in such a way that they match up the trend being ensued by the larger industry (Ramat-Gan, 2009). Presently, there is a trend in the fashion industry in the UAE whereby the use of technology has become so paramount. For example there has been increase in e-commerce websites in the fashion industry in the UAE over the past decade that has had e-shopping as its major focus (Newswire, 2009). To match up the changing trend and remain relevant, it is important that stakeholders in the fashion magazine market also think of ways of dancing to the rhythm of the industry. It is in the light of this dynamic nature of the fashion industry that it is critical to conduct a contextual review of a fashion magazine of a particular region to come out with ways in which it can respond to the changes in the industry. One of the smartest ways in which the fashion magazine market can catch up with the larger market has been identified to be the need to embrace digitized publishing. It is thus important that fashion magazines have strive to stay afloat in the fashion industry by adopting new strategies such as embracing internet technology in their business. It is high time fashion magazines go digital in order to remain relevant in the fashion industry in the wake of serious competition brought about by the internet technology and which threatens to cripple the business. The ability of the internet and particularly the use of social media on the