W7 Asign Environmental Performance Management Essay

W7 Asign Environmental Performance Management - Essay Example An example of CSR is the fashion store Pax Cult donating 10% of its income to an organization the customer chooses. (Fallon, N., 2014) Another is Microsoft giving over than $900 million worth of cash and software to nonprofit organizations worldwide in 2012, reducing its carbon emissions by 30% per unit of revenue and making its biggest investment in overall employee compensation. (O’Reilly, L., 2013) A research conducted to know the 100 most reputable companies in the world discovered that 42% of the participants’ feelings about a company is founded on how socially responsible a company is. (Forbes) This is something corporations now consider as significant information seeing that the more customers are pleased with a company, the more likely that they will do business with it. As a result, companies have incorporated practices echoing social responsibility in their corporate culture and have come up with measures to keep these practices in check. Corporate social responsibility has to do with companies and the effect of their operations on the community and the environment. A company’s reputation is influenced by the negative or positive effect it has on society. Consumers, the company’s source of income, tend to patronize corporations that promote or support the well-being of people and do its share in taking care of the environment. As such, it is important for companies to know how much they are aligned to the standards for CSR. This is where the problem lies as companies strive to find the right formula to measure CSR. A professor of International Business, Global Business Strategy and International Business Strategy at Warwick, Kamel Mellahi (2013) writes that although there are measures to use in determining CSR, there are problems with such methods. One of the measures in place is the Reputation Index, which asks observers to rate a firm’s impact on