Delta Airlines Case Analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Delta Airlines Case Analysis - Research Paper ExampleThe company has alliance partners that enable it to allow greater connectivity to its customers. In addition to the legacy personate the company to a fault has a subsidiary named Delta shew which is the low cost model of the line of reasoningline company. The company has a large fleet at its function numbering about 700 aircrafts that includes small planes to jumbo jets for long haul flights (Delta Airlines, 2011). Products Delta Air has a service portfolio that provides air travel facility to customers. The service portfolio of the company is comprised mainly of a full time legacy pallbearer model as well as a low cost model. The bulk of business is center towards the legacy carrier that provides air connectivity not only in the domestic market in the States but also to a large number of nations abroad. The company also has alliance partnerships with leading alliances that helps affix the connectivity. In addition the comp any also has a hub and spoke model and a code share agreement to broaden its area of service offering. Customer Satisfaction Customers form the main area of commission for the strategists at the composition. Every effort is being made to ensure the full gaiety of the customer. The customers are provided with across-the-board range of facilities that includes on board entertainment, food etc. Customers also have the option of web lozenge in and internet bookings. The company also has loyalty points for frequent travellers. Due to its dedicated efforts towards customer satisfaction the company was ranked 1st in the Fortunes list of most favoured airlines (Delta Airlines-a, 2011). Internal environment Analysis SWOT Analysis SWOT is an acronym for Strengths, Weakness, Opportunities and Threats. The following section would analyse the strengths, weakness opportunities and threats faced by the airline. Strengths The main area of strength for Delta Airlines evolves from its strong brand image and a formidable market get in the US market. The airline has a very large network helping it connect with a large number of both domestic as well as international destinations. The hub and spoke model of the airline also contributes to its success story. The existing hubs at Atlanta and New York provide competitive receipts to the organization (Datamonitor, 2007, p.24). Weakness The major weaknesses in the firm arise from the capitulation in demand for the work due to the ongoing effects of the financial crisis. The company also faces issues with regard to low yield of passengers and dip in cargo volume business. In addition to this high cost of fuel and labour also serve to generate considerable weakness on the business prospects of the organization (Datamonitor, 2007, p.24). Opportunities Opportunities for Delta Air mainly arise from the high growth of passenger traffic mainly in the Asia Pacific region and Latin America. In addition to this growth of cargo over t he pacific has also improved showing good opportunities for the organization (Datamonitor, 2007, p.24). Opportunities for the organization also arise from the fact that the markets across US and