Wednesday, March 13, 2019
Marketing aspect Essay
The management of Heads Up is moderately efficient. They impart accommodating and friendly personnel who provides the necessarily of their customers wherein they will ask what run they want to avail and instantly accommodate them. They have well render facilities and modern equipment that pave the way for more efficient ways of providing function for the customers convenience. E. SUPPLIERS The business provider is from Luzon specifically Manila where they ar exclusively supplying the treatments and medicines as well as other require that they have to Heads Up.Atty. Raymond said that they paid high to their supplier for exclusively purposes wherein they have a stall for the products that the supplier has at of all time Mall building 2nd floor. F. MARKETING MIX Place ane of the most important aspects to consider for a business is its location. Wherein there be number of factors that need to be considered these are the customer needs and the employee needs much(prenominal) as customer convenience, parking, and accessibility. Heads Up is find at 21 Silliman Avenue, Dumaguete metropolis.Heads Up location is considered as a strategic location knowing the fact that it is near to its place market which are the young professional, students, the foreigners and the walk-ins. Service Heads Up being in a beauty industry offer the outcome service to the customers for it is the reason for its existence to give customer a big(p) service and convenience that would give its customers a reason to come back. advancement Promotion of a business establishment is important for it helps in emplacement its image to its identify market.Advertisement of an establishment is one way to gather publicity Heads Up was launch in Metro Post newspaper and was later introduced in Negros Chronicles News and tied-up Radio station here in the City. Other than that Atty. Raymond told us that nothing more is effective to the word of sing to its customers. Price The rates of thei r services are based on the bell of the treatments and other medicines they use and also the services are priced in such a way that they compare themselves to the rates of their competitors.Heads Up also offer 10% off to all services to its dignitary cardholders and they also have happy hours to their SPA services specifically the wide-cut Body Massage from 2pm-6pm wherein the price differ from its regular rate. Since one of their target markets are the students they also offer a student price tend which is cheaper than the regular price. While in barbershop services they have this Blowout solar day every Tuesday wherein they price their haircut service half to its existing price.The following are the services and their corresponding rates of Heads Up Barbershop, beauty parlor and watering place. G. COMPETITORS ANALYSIS Competitive analysis plays a brisk component in every business which made the owner advised the competition happening between its competitors. The following are one of the competitors of Heads Up Barbershop, beauty salon and Spa Carlo Reyes Beauty Salon located at Perdices Street, Dumaguete City Cuttin Loose Hair & Nail Studio located at portal West Bldg. Silliman Avenue, Dumaguete City, Negros Oriental.Art Box located at Sta. Rosa Street, Dumaguete City. David Salon located in front of Spanish Heritage San Jan Street, Dumaguete City machine politician Spa & Massage located at San Jose Street, Dumaguete City Grand gallant Spa located 2nd floor RM Building, North National Highway, Bantayan, Dumaguete City. These are the establishments which are considered the most competitive in the Beauty Industry and Spa industry wherein these businesses have already establish a name towards to their various(prenominal) services.
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